NorEast Colors and Patterns

Branding a classic outdoor company

NorEast Outdoors came to Olson McIntyre as Nor’East Outdoorz looking to elevate their brand to become more competitive in the outdoor gear market. The vision of NorEast Outdoors is a brand carrying on the great American tradition of roads trips, hotdogs over a fire, and camping with family. With that in mind we created a new brand identity, new product colors & patterns, and new packaging options that show off the products themselves.