NorEast Outdoors came to Olson McIntyre as Nor’East Outdoorz looking to elevate their brand to become more competitive in the outdoor gear market, where competition is fierce. Noreast is a brand carrying on the great American tradition of roads trips, hotdogs over a fire, and camping with family. With that in mind we created a brand identity, product patterns and packaging options that set them apart from competition, and while looking as cozy and traditional as a picnic in the park.