NorEast Outdoors
Logo & Identity
Patterns & Color
Catalog
Packaging & Hangtags
Website Design & Development

NorEast Outdoors came to OLSON McINTYRE as Nor’East Outdoorz looking to elevate their brand to become more competitive in the outdoor gear market. The vision of NorEast Outdoors is a brand carrying on the great American tradition of roads trips, hotdogs over a fire, and camping with family. With that in mind we created a new brand identity, new product colors & patterns, and new packaging options that show off the products themselves.

NorEast Outdoors

Logo & Identity
Patterns & Color
Catalog Design
Packaging & Hangtags
Website Design & Development


NorEast Outdoors came to OLSON McINTYRE as Nor’East Outdoorz looking to elevate their brand to become more competitive in the outdoor gear market. The vision of NorEast Outdoors is a brand carrying on the great American tradition of roads trips, hotdogs over a fire, and camping with family. With that in mind we created a new brand identity, new product colors & patterns, and new packaging options that show off the products themselves.

NorEast Colors and Patterns
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