J. Chester began out of a family music shop in Effingham Illinois, with a love of music and a passion for the tube-driven amplifier sound. The task was to create a brand that speaks to the level of quality that their custom, hand-wired amps provide. Inspired by the golden age of rock and roll, Olson McIntyre created a classic script, a black and gold color story, and paired beautiful photography to create the image for this boutique company.