Event Lab
Brand Refresh
Business Card Design
Print Advertisements
Brochure Design
Icon Design

Event Lab has been planning parties, galas, conferences, corporate events, and many other successful events since 1994. They are a staple of the Minneapolis, St. Paul business community, and approached OLSON McINTYRE for a brand refresh, without changing their easily-recognized logo. Event Lab covers every detail of event planning, and through our discussions, we discovered that it takes many parts to make up the whole of a successful event. From this came the solution: the building blocks of a dynamic event. The new branding was used to refresh business cards, brochures, and icons to describe their many services.

Event Lab

Brand Refresh
Business Card Design
Print Advertisements
Brochure Design
Icon Design


Event Lab has been planning parties, galas, conferences, corporate events, and many other successful events since 1994. They are a staple of the Minneapolis, St. Paul business community, and approached OLSON McINTYRE for a brand refresh, without changing their easily-recognized logo. Event Lab covers every detail of event planning, and through our discussions, we discovered that it takes many parts to make up the whole of a successful event. From this came the solution: the building blocks of a dynamic event. The new branding was used to refresh business cards, brochures, and icons to describe their many services.

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